Monday, February 23, 2015

Why Marketing is the Secret Ingredient

The difficulty most new business owners find is understanding precisely what marketing is and what it is not. Marketing is the basic structure of how products and services will be presented to the target market. Before creating a marketing plan, there is a bit of marketing research needed to define and refine the marketing plan to be implemented. Marketing research basically consists of studying your target markets, your potential sales prospects, your suppliers and your competitors. This creates the basis of your marketing profile.

It's far easier to implement a marketing plan after a thorough investigation of these elements is comprehensively researched. A well-defined marketing plan is the secret ingredient in a structured business plan and business success.

Marketing - The Secret Ingredient in a Successful Business Plan

Ways Marketing Can Help Grow and Boost Business

There are several ways marketing helps grow and boost business. These include:
. Products and services are directed at specific sales prospects
. Advertising and promotions in structured marketing plans increase visibility
. Event planning and special marketing strategies boost the number of clients

Marketing Your Business for Best Results

There's more to marketing a business than creating a sales campaign. Marketing isn't sales. Marketing is the engine that drives sales, increases the number of clients and promotes the image, brand and visibility of the business. When businesses think of marketing and sales, the intermingling can result in mediocre strategies. When singularly defined as a business mechanism, marketing easily adapts to changing business trends and help sales remain stable. For example, a marketing plan for a manufacturing business needs enough flexibility built into the plan to withstand the impact of higher costs of raw materials needed to produce products.

Another example in the service industries is when a marketing plan for financial consulting allows wiggle room for stock market corrections. This is why marketing is the secret ingredient in long-term business success.

The All-Important Market Plan

Small businesses can develop their market plans based on the scope of the business in relation to the overall industry within which the business fits. Larger businesses that wish to enjoy steady growth often employ market researchers to help structure an annual marketing plan that is generally implemented at the beginning of a fiscal year. A marketing plan should be completely compatible with sales initiatives to help grow and boost your business. It should be based on business scope, target markets and buyer need.

Tuesday, February 3, 2015

Your First Public Relations Internship

The public relations industry can be a rewarding place to start a career, but there are a few things you should know before you start your search. If you are interested in finding your first public relations internship, the first thing you need to understand is what the internship will most likely entail.

Public relations internships are intended to support the business of generating goodwill toward a company, product, cause, or individual. Your responsibility will generally be to aid in developing a positive image for the organization that hires you. This includes a wide variety of tasks to accomplish the goal of positive publicity, from writing press releases to representing clients at events to contacting media outlets and planning events for your organization. Because of the nature of your tasks, it is very important that you have good writing and speaking skills before you apply to a public relations internship.

Take a writing course if your writing skills are lacking. Being capable of producing high-quality press releases in a short period of time is vital in a public relations, and professional writing and editing skills will help you stand out from your peers. Organizational skills are also a must in this industry, as you will be relied on to ensure that events are run smoothly and on time. Do not apply for a public relations internship if you cannot keep calm under pressure. There will be hectic moments during the internship, especially on the day of big events, or when you are in a time crunch. The ability to keep your cool will serve you greatly, and will show your bosses that you have the resolve necessary to be successful in the business. Make sure to study tactics that make a PR person successful. Understand how companies deal with crises, as well as how they promote their cause through positive publicity.

You need to know how to shine a positive light on any situation. Lastly, once you have landed an interview for a public relations internship, it is important that you thoroughly research the company or organization your interview is with. Business acumen is vital in the public relations industry, and you need to understand the functions of your prospective hirer inside and out.

Being knowledgeable about the inner workings of a company or organization will show them that you take your work seriously, and are dedicated to making them look better. This will increase your chances of being hired. Good luck with the search for your first PR internship!