Tuesday, May 27, 2014

David A. Steinberg of Zeta Interactive On Why Big Data is a big deal

If you wait for all the hype to die down, and all the dust to settle, it may be too late. Even as some industries are experiencing a myriad of benefits from Big Data, other businesses are sitting on the sidelines, watching and waiting. Well, that may feel safe to be a bystander, but two things are true about everyone who stands by and watches: first, they never reap the benefits of the action, and, two, they are not protected from danger by not participating.

With that in mind, let’s take a look at why Big Data is such a Big Deal and why you need to be both interested and informed. Data, and the compiling of data, are now an inescapable part of life. Everyone, everywhere is collecting data – from phones, to credit cards, to TV broadcasters, medical professionals, and transportation hubs. The flow is constant, and for all intents and purposes, limitless. Given the sheer immensity of the opportunity, it’s a cinch that someone would figure out how to both profit from the data – and to sell that profitability.

Several years of recorded benefits now prove the worth of Big Data extrapolation, and businesses that seek to realize those benefits are poised to outpace their competition.

But the caveat to all this – and the fact that makes Big Data wonderful – is that the benefit is not in how BIG the data is or how much of it can or is being collected. The major spark of the Big Data revolution is that, finally, all that previously lost data is now actionable, and can be monetized. And, as computing power continues to exponentially increase, the potential for action and profit increase along with it.

Add the human ability to solve puzzles and see patterns, to the ability of computers to crunch data, and you have a powerful recipe for success. But, Big Data also poses some risks and concerns. People wonder about security, about wasting time with frivolous connection exercises, and pattern searches. These are legitimate concerns that paint in vivid relief exactly why businesses should align their efforts with experts in the field.

Businesses have been reaping the benefits of Big Data for years, but the marketplace success has now begun to translate into academic pursuit. Major universities, such as MIT and Harvard, are seeing vastly increased interest in, and attendance at, coursework that involves or centers on data gathering and comprehension. That means the next generation of business leaders, researchers, and marketplace innovators will enter the workforce with a foundational understanding of the basics of Big Data. Big Data application will likely go from “new idea” to “business as usual” in less than a decade.

David A. Steinberg is CEO of ZETA Interactive, a leading big data company. 

Tuesday, May 20, 2014

How a Beverage Company is creating great PR by Rewarding people for Recycling

Recycling is one of the most important tasks everyone must follow everyday, but did you know it can also create a great opportunity for Beverage PR. With the hustle and bustle of life, it's tough to keep recycled items in the places they need to be. However, one beverage company is changing how this is done by offering to provide gifts and prizes for those who recycle. With recycling being tough to do, Honest Tea is trying to make a change one area at a time.

Honest Tea is the company behind this, and they have come up with a solution to bring the community together. They are providing gifts for every person who brings in enough beverage containers and any cups that can be recycled.

Some of their current gifts is an iPad Mini for every person who is able to collect around 2,500 containers. If you want to earn a Sole Bike, you can do so by giving the company 2,000 containers. Go Pro cameras are also being given away to people who bring in 1,590 containers. Skateboards are given for 750 containers, so they have prizes for nearly any amount you can think of.

Honest Tea is doing this in all kinds of areas. They have events called 'The Great Recycling Tour', and this tour allows them to go to different cities to get more and more people involved with recycling.

This tour and the whole idea has given them massive PR and attention, especially since they are doing good and allowing others to achieve great gifts for their generosity. This entire event started back in 2012, but it wasn't until 2014 where it suddenly became a national prominent event. Their growth over the past few years has enabled them to find the right people, go to the right cities, and promote the importance of keeping our earth clean.

The world is an ever growing vast system. We need to take care of our earth. Their goal by 2020 is to be a national prominent team that has inspired the nation. They're going to change the earth one city at a time. They are providing gifts to help people realize that they can receive rewards for their generous help, but they also want to continue helping the earth and showing them the greater reward of simply helping the world through recycling.

Friday, May 16, 2014

The Greenbrier Classic, Udi Avshalomov, and much more!

The Greenbrier Classic's Twitter, Facebook and Instagram accounts are ideally positioned to complement the newly redesigned website. Fans looking for up-to-the-minute news and information about the tournament can follow The Greenbrier Classic on Twitter and Instagram at @GbrClassic (#GreenbrierClassic) and like the award-winning event on Facebook at https://www.facebook.com/TheGreenbrierClassic.

 Udi Avshalomov, CEO of 2 Feet Productions Inc a recent guest of the venue praised Greenbrier for the innovative change. Tournament officials announced today a new design for The Greenbrier Classic website, located at greenbrierclassic.com.

The updated site has been completely revamped to include a bold new look that captures the essence of the tournament while providing new features and increased functionality across smartphones, tablets and computers. The fifth annual Greenbrier Classic is June 30 - July 6 at The Greenbrier, the classic American resort in White Sulphur Springs, WV. In today's fast-paced society people are constantly on the move. Now, more than ever before, people are getting their news and information on smartphones, a variety of tablets and of course traditional desktops or laptop computers.

 The new GREENBRIERCLASSIC.COM works seamlessly across all devices to enhance your tournament experience, delivering content and site features specifically for the screen size of the device you're using.