Juda Engelmayer, long-time publicist and writer, and president of HeraldPR. He has aided politicians, entrepreneurs, foreign governments, big businesses and small in building, fixing and branding reputations. He is a an avid supporter of Israel and can often be seen advocating for its safety, security and stability in the hostile region surrounding it. Engelmayer is a crisis communications specialist who has successfully managed tough situations for his clients.
Tuesday, May 20, 2014
How a Beverage Company is creating great PR by Rewarding people for Recycling
Recycling is one of the most important tasks everyone must follow everyday, but did you know it can also create a great opportunity for Beverage PR. With the hustle and bustle of life, it's tough to keep recycled items in the places they need to be. However, one beverage company is changing how this is done by offering to provide gifts and prizes for those who recycle. With recycling being tough to do, Honest Tea is trying to make a change one area at a time.
Honest Tea is the company behind this, and they have come up with a solution to bring the community together. They are providing gifts for every person who brings in enough beverage containers and any cups that can be recycled.
Some of their current gifts is an iPad Mini for every person who is able to collect around 2,500 containers. If you want to earn a Sole Bike, you can do so by giving the company 2,000 containers. Go Pro cameras are also being given away to people who bring in 1,590 containers. Skateboards are given for 750 containers, so they have prizes for nearly any amount you can think of.
Honest Tea is doing this in all kinds of areas. They have events called 'The Great Recycling Tour', and this tour allows them to go to different cities to get more and more people involved with recycling.
This tour and the whole idea has given them massive PR and attention, especially since they are doing good and allowing others to achieve great gifts for their generosity. This entire event started back in 2012, but it wasn't until 2014 where it suddenly became a national prominent event. Their growth over the past few years has enabled them to find the right people, go to the right cities, and promote the importance of keeping our earth clean.
The world is an ever growing vast system. We need to take care of our earth. Their goal by 2020 is to be a national prominent team that has inspired the nation. They're going to change the earth one city at a time. They are providing gifts to help people realize that they can receive rewards for their generous help, but they also want to continue helping the earth and showing them the greater reward of simply helping the world through recycling.