You might say
it had to happen sooner or later. And Ronn Torossian believes you would be
right. Delighting fans everywhere, Chick Fil A recently announced that they
would be pairing their world famous chicken with the one perfect – and
perfectly American – side dish. That’s right. Chick Fil A is making waffles. At
least, Torossian reports, they are trying it.
The chain is
experimenting with the combination in a location sure to be at least amiable to
the idea – Central Georgia. There is no doubt that chicken and waffles is
incredible southern comfort food. And there is no doubt that if the meal is not
fit for the southern palette, it probably won’t fly anywhere.
But Chick Fil A
isn’t putting all its egg in one basket. The company is also testing the chicken
and waffles combination in Memphis, Tennessee, Philadelphia, and California.
Depending on the results of the tests, Chick Fil A might roll out the
combination in all its stores. Fans of both the breakfast and the chain are
hopeful.
It’s no secret
the Chick Fil A has been on a public relations roller coaster in recent years.
Caught up in political and social issues, the restaurant began to make enemies.
There were protests for and against. Multiple news stories said nothing about
the food and everything they could about every other aspect of the business.
Then, more and
more people began to express the opinion that Chick Fil A just needed to shut
up and make chicken.
The company
responded by rolling out several new menu options, including the chicken and
waffles breakfast. Other choices included specialty coffee, egg-white chicken
grill sandwich, and even Greek yogurt. Yes, Greek yogurt.
Though the
chain has had “some success” with its chicken tenders and waffles combo, they
say it’s far too early to know where they will go from here. One thing’s for
sure, though. Chick Fil A was right to get out of politics and get back into
the food business.
No comments:
Post a Comment