Decreasing
sales at Pizza Hut have led analysts to speculate that YUM Brands should
consider selling the pizza chain, especially in light of the continuing growth
from Taco Bell and KFC. YUM Brands, the parent company of all three
restaurants, has stated that it is working on several ideas for improving sales
at Pizza Hut.
RonnTorossian reveals five of the strategies that could be used to revitalize the
failing pizza chain, and increase sales.
In this
digital age, it is essential that people be able to order online from their
mobile devices. Although most companies have a web presence, many have not
streamlined their websites for smartphones and tablets. By optimizing their
online ordering process for smartphones and tablets, Pizza Hut would make it
faster, easier, and more appealing for people to place an online order.
One way to
draw attention back to Pizza Hut is to release new products. Recently, Pizza
Hut began making a giant cookie pizza cut into slices just like a pizza. This
is a good start towards expanding the menu to encompass more choices and
options for dining.
There are
no shortages of pizza joints out there, and Pizza Hut needs to stand out from
the crowd if it wants to increase sales. Between local mom-and-pop places as
well as competing chains such as Dominos and Papa Johns, there is a lot of
competition in the world of pizza, and Pizza Hut needs something to
differentiate itself from all the other options out there.
Many
consumers complain about the taste of Pizza Hut’s pizza. By stating that they
will work on taste and focusing an advertising campaign around improving the
overall quality of their product, Pizza Hut could gain back some of the sales
lost. This strategy also shows consumers that the restaurant cares about the
opinions of the people who eat there and is willing to make changes to satisfy
its customers.
More and
more people are being careful about what they eat. This means that they are
examining the quality of the ingredients that go into their food more closely.
By using organic and local ingredients, Pizza Hut would improve its image and
appeal to all of the people who are more aware of where their food is coming
from. This will not only improve the chain’s image, but also garner more
customers.
Sales may
have decreased at Pizza Hut, but Ronn Torossian says that by implementing some
of these five strategies, the pizza chain could make a comeback. For now, YUM
Brands has no immediate plans to sell Pizza Hut, especially with so many
options available for making improvements.
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